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A Study on the Influence Propagation Model in Topic Attention Networks

Volume 13, Number 5, September 2017 - Paper 15  - pp. 721-730
DOI: 10.23940/ijpe.17.05.p15.721730

Xiao Chena,b,d, Jingfeng Guoa,d,*, Kelun Tiana, Chaozhi Fana, Xiao Panc

aCollege of Information Science and Engineering, YanShan University, Qinhuangdao, 066004, China
bQian’an College, North China University of Science and Technology, Qian’an, 064400, China
cCollege of Economic and Management, Shijiazhuang Tiedao University, Shijiazhuang, 050043, China
dThe Key Laboratory for Computer Virtual Technology and System Integration of Hebei Province, Qinhuangdao, 066004, China

(Submitted on March 26, 2017; Revised on June 16, 2017; Accepted on August 13, 2017)

Abstract:

The social networks with the complex user relations and huge amount of data and hidden information, bring new opportunities and challenges for the study of information diffusion and influence maximization. In recent years, there are more and more researches on the influence maximization of topic preference. However, most of the existing researches only take the topic as an attribute of the users, and the importance of the topic in network structure is not considered. In view of this situation, firstly, this paper constructed a new topic attention network model fusing the social relation and the topic preference. Secondly, based on connected degree of set pair and Markov random walk model, we propose the calculated method of the topic preference for users, and then mining the seed set with influence by the greedy strategy. Thirdly, we propose the calculated method of the activation probability of the user based on the user relation and the topic preference, and propose the influence maximization algorithm TAN_CELF in topic attention networks. Finally, on Dou-ban network dataset, from three metrics ISST, ISRT and ISRNT, compare with algorithm L_GAUP and CELF, the experimental results show that algorithm TAN_CELF that is proposed by this paper has a higher performance on influence scope.

 

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