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Sport Products and Services in Sport Demand Model based on Heckman Model

Volume 14, Number 5, May 2018, pp. 975-984
DOI: 10.23940/ijpe.18.05.p16.975984

Hongbo Zhang

Heilongjiang University, Harbin, 150001, China

(Submitted on February 9, 2018; Revised on March 15, 2018; Accepted on April 15, 2018)


On the basis of an in-depth analysis of the connotation and characteristics of sport demand, according to family Becker production function theory, through economic model analysis of the impact mechanism of age, income, leisure time, sport skills, wage rates and prices and other factors on the sport demand and consumption. Take Beijing city as an example. The collection of domestic sport demand and sport related consumption of the actual data, using Heckman two stage estimation of the econometric test on the theoretical expectations model, and then put forward the expansion of sport demand, increase the countermeasures and suggestions of sport consumption.


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